Simple, Transparent Pricing
Flexible plans that scale with your business. No hidden fees, no surprises.
Starter
+ API Costs (Meta + LLM)
14-day trial — all features unlocked (one-time per account)
- All channels (for testing)
- All AI agents (for testing)
- AI Training / Knowledge Base
- Escalation Module
- Analytics Dashboard
- Cross-Channel Memory
Growth
Save ₹2,998/year
+ API Costs (Meta + LLM)
For small teams getting started with AI agents
- 3 text channels
- 2 AI agents
- 2 team members
- AI Training / Knowledge Base
- Escalation Module
- Analytics Dashboard
- Cross-Channel Memory
Pro
Save ₹3,598/year
+ API Costs (Meta + LLM)
All modules unlocked — for growing businesses
- All text channels
- 5 AI agents
- 5 team members
- AI Training / Knowledge Base
- Escalation Module
- Analytics Dashboard
- Cross-Channel Memory
Enterprise
Save ₹5,998/year
+ API Costs (Meta + LLM)
Everything in Pro + direct support & custom integrations
- All channels + custom integrations
- Unlimited AI agents
- Unlimited team members
- AI Training / Knowledge Base
- Escalation Module
- Analytics Dashboard
- Cross-Channel Memory
- Multi-Brand / Multi-Business
- Advanced AI Training (by L10 team)
- Direct Support
Includes: Custom integrations, direct L10 support team, and advanced AI training.
All plans include WhatsApp Business API access and automatic updates.
Prices are in INR. 18% GST applicable as per government regulations.
Meta API Pricing
Meta charges per 24-hour conversation session, not per message. Here's what you need to know.
Marketing
Marketing messages can help businesses achieve a wide range of goals across the funnel, from generating awareness to driving sales to retargeting customers.
message rate
Examples:
Utility
Utility messages are typically triggered by a user action, like placing an order or submitting a payment. These messages are not promotional.
message rate
Examples:
Authentication
Authentication messages enable businesses to use one-time passwords (OTPs) for identity verification at multiple stages of the user journey.
message rate
Examples:
Service
Service messages enable businesses to manage incoming customer inquiries via an agent or AI-powered bot. When users message, this opens a 24-hour window.
Examples:
How Conversation Pricing Works
- •24-hour sessions: You're charged once per conversation session, not per message. Send unlimited messages within 24 hours.
- •Free service window: When a customer messages you first, you can reply for FREE within 24 hours.
- •Templates required: To message a customer outside the 24-hour window, you must use an approved message template.
- •Free tier: 1,000 free service conversations per month for all businesses (customer-initiated only).
Note on Pricing
These are Meta's standard WhatsApp Business API rates for India (INR). Rates may vary by country/region. L10 AI Labs platform charges are separate and covered in your subscription plan.