Simple, Transparent Pricing
Flexible plans that scale with your business. No hidden fees, no surprises.
Starter
incl. GST · API costs extra
14-day trial - choose your experience (one-time per account)
- All 4 channels (for testing)
- All AI features (for testing)
- AI Training / Knowledge Base
- Escalation Module
- Intelligent Dashboard
- Calendar Integration
- Campaign Module
- Cross-Channel Memory
Growth
₹17,688/year incl. GST
Save ₹3,538/year
incl. GST · API costs extra
Static flow builder with templates, broadcasts, and automation
- Visual Flow Builder (drag & drop)
- WhatsApp Templates & Carousels
- Broadcast / Campaign Manager
- Contact Management & Tags
- WhatsApp Live Inbox (manual)
- Basic Analytics
- AI Agent
- AI Training / Knowledge Base
- Escalation Module
- Intelligent Dashboard
- Voice Calls (L10 Voxa)
Pro
₹21,228/year incl. GST
Save ₹4,246/year
incl. GST · API costs extra
Full AI employee for WhatsApp, Instagram, and Email
- WhatsApp + Instagram + Email
- 5 team members
- AI Training / Knowledge Base
- Escalation Module
- Advanced AI Features
- Intelligent Dashboard
- Calendar Integration
- Campaign Module
- Cross-Channel Memory
- Voice Calls (L10 Voxa)
- Direct Support
Enterprise
₹35,388/year incl. GST
Save ₹7,078/year
incl. GST · API costs extra
All 4 channels including Voice Calls, custom integrations, and direct support
- WhatsApp + Instagram + Email + Voice Calls
- Custom Integrations
- Unlimited team members
- AI Training / Knowledge Base
- Escalation Module
- Advanced AI Features
- Intelligent Dashboard
- Calendar Integration
- Campaign Module
- Cross-Channel Memory
- Multi-Brand / Multi-Business
- Advanced AI Training (by L10 team)
- Direct Support
Includes: Direct L10 support team and advanced AI training.
* Custom integrations available at additional cost.
All plans include WhatsApp Business API access and automatic updates.
Prices are in INR. 18% GST applicable as per government regulations.
Meta API Pricing
Meta charges per 24-hour conversation session, not per message. Here's what you need to know.
Marketing
Marketing messages can help businesses achieve a wide range of goals across the funnel, from generating awareness to driving sales to retargeting customers.
message rate
Examples:
Utility
Utility messages are typically triggered by a user action, like placing an order or submitting a payment. These messages are not promotional.
message rate
Examples:
Authentication
Authentication messages enable businesses to use one-time passwords (OTPs) for identity verification at multiple stages of the user journey.
message rate
Examples:
Service
Service messages enable businesses to manage incoming customer inquiries via an agent or AI-powered bot. When users message, this opens a 24-hour window.
Examples:
How Conversation Pricing Works
- •24-hour sessions: You're charged once per conversation session, not per message. Send unlimited messages within 24 hours.
- •Free service window: When a customer messages you first, you can reply for FREE within 24 hours.
- •Templates required: To message a customer outside the 24-hour window, you must use an approved message template.
- •Free tier: 1,000 free service conversations per month for all businesses (customer-initiated only).
Note on Pricing
These are Meta's standard WhatsApp Business API rates for India (INR). Rates may vary by country/region. L10 AI Labs platform charges are separate and covered in your subscription plan.